Mark Meili to Keynote at Science in the Age of Experience
The following is a guest post by Sean McGee, Solution Marketing Manager, BIOVIA.
Keeping pace with a growing need for accelerated innovation is leaving the traditional experiment model of “design, test, repeat” in the dust. Unnecessary physical experimentation takes too long and costs too much. In response, today’s leaders in the CPG industry are embracing the benefits offered by in silico modeling and simulation. These organizations are exploring the varied physical and chemical interactions that power their products and optimizing them. They are making game-changing innovations that have allowed them to design new, groundbreaking products. These benefits offered by modeling and simulation go beyond improved agility or financial gains—they are transformative.
BIOVIA and SIMULA are excited to have Mark Meili, Director of Modeling and Simulation at Procter & Gamble, provide a keynote address at this year’s Science in the Age of Experience. In his presentation, Mark will provide an overview of the benefits of in silico modeling and simulation within his own organization. Join to hear how CPG companies can bridge the gap between “virtual and real” and how the field of modeling and simulation is benefiting from a broad, interdisciplinary approach within industry and beyond.
Be sure not to miss this exciting presentation. Register for Science in the Age of Experience today!