Thin and Breathable: Effective Innovations in Diaper Products with the Support of ELNs

Consumer Packaged Goods, ELN

ELNs
Increased disposable income and demand for convenience have led to a corresponding demand for diaper products worldwide. How can ELNs help companies create products that appeal to today’s modern consumers?
Image source: Flickr CC user miguelb

When we think of items bought with disposable income, things like premium beverage products and razor-thin high-end technology come to mind. In many ways, the improving economy has helped drive the push for organic foods since, of course, these goods typically command a higher price tag than their non-organic counterparts. While consumers certainly care about their household budgets, perceived health effects often balance, and even trump, any reservations about higher prices. What we don’t usually think of—especially in industrialized and more mature markets—are basic items such as diapers.

It may come as a surprise to some people that diapers make up a significant global market. Birth rates may be slowing in the United States, but the same cannot be said for countries in Asia and Latin America. In fact, increasing birth rates in those geographic regions are causing a corresponding expansion in the market, which is expected to see a 44.8% growth by 2018.1

Rising birth rates and increased disposable income aren’t the only reasons we’re seeing more demand in the diaper market. Improving economic conditions have contributed to a busy, on-the-go lifestyle that favors convenience. What’s easier to use and takes less time? Cleaning a piece of cloth or throwing away a disposable diaper? Once consumers have extra income at their disposal, they’re going to take advantage of products that make their lives simpler.

This growing market offers a prime opportunity for companies. At the same time, it’s important to keep today’s modern consumers in mind. For example, people with active, mobile lifestyles don’t want to drop everything to deal with a leaky diaper. It’s a hassle and inconvenience. What innovation can companies bring to diaper products and what tools can they use to help their efforts?

Modernizing Diaper Products through the Use of ELNs

One concern tops the list of diaper product traits: absorption. How much liquid can a diaper absorb without leaking? We’re used to seeing fluffy pulp serve as absorbent material. The problem with this solution is that it’s bulky. You put diapers on a person, usually an infant or toddler. There’s a limit to how much pulp can be put into a diaper without making it uncomfortable for the wearer.

Some companies, however, have found ways to address this issue. By developing innovative absorbent core technology, they can eliminate the fluff and make diapers much thinner.2 Other companies are looking at plastic coatings that can be used to prevent leaks.3 Not only do these advances boost overall convenience, they make diaper products more attractive and likely to be used among elderly populations, which may require them in medical settings or for other health reasons.

Developing and testing new diaper products is sure to generate a lot of data. R&D laboratories will need the right set of tools to make sorting through the results easier. One such tool is an electronic lab notebook (ELN).

An ELN offers the following advantages:

  • A search tool that enables you to sort through experiments and information quickly.
  • An experiment editor that allows you to create templates and clone often-used procedures for maximum efficiency.
  • Intellectual property protection that safeguards your ideas in an extremely competitive and mature market.

Due to the flexibility of an ELN, researchers can use it to both track basic variables and glean key insights. They can manage results from basic experiments such as how long a new diaper design can be worn without discomfort or whether it causes a skin rash. On the other hand, they can also search through accumulated experiments to determine whether elements be adapted for other markets. Can mesh overlays be used for feminine care products? Would absorbent fabrics be suitable to use in disposable mops? In this way, companies can stay on top of the diaper market while also finding ways to introduce innovation in other areas.

Is your company interested in tools that support your efforts to create products for today’s modern consumer? Do you want the ability to manage your data effectively, so that you can develop goods in a wide variety of markets? Then please contact us today to learn more about the BIOVIA Notebook and how it can benefit your organization.

  1. “P&G Studies ‘Pee Points’ to Maintain Edge in Diaper Wars,” March 4, 2014, http://www.bloomberg.com/news/articles/2014-03-04/p-g-studies-pee-points-to-maintain-edge-in-diaper-wars
  2. “Evonik licenses new technology for ultrathin diaper designs,” November 9, 2015, http://corporate.evonik.com/en/media/press_releases/pages/news-details.aspx?newsid=55578
  3. “Global Diapers Market Size, Segments, Growth and Demand Forecast to 2020,” November 26, 2015, http://www.rundirectmagazine.com/global-diapers-market-size-segments-growth-and-demand-forecast-to-2020/3226/

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