CPG Firms Can Face Challenges in Cleaning Product Innovation by Mining Laboratory Data

challenges in cleaning product innovation
How can CPG companies face challenges in cleaning product innovation and appeal to consumers?
Image source: Flickr CC user Siyavula Education

It seems like individuals are constantly considering changes to lifestyle as a result of evolving advice. From incorporating a new food into a diet because it’s considered healthier to switching to a different type of exercise because it’s better for the knees, there is no doubt about it—managing lifestyles can be challenging.

Despite all that, however, one thing remains the same: my home must be cleaned. The same is true for other people, too. A recent global survey found that 31% of people cleaned their households every day.1 While I’m not quite this fastidious, the results suggest that such chores are a fact of life. More importantly, the products used for these chores are essential staples in every household. Over 75% of respondents to that same global survey also said that they had purchased household cleaning products from a retail chain within the past year. Experts estimate that the household cleaning product sector will reach $147 billion by next year.2 Unlike other markets, the household cleaning product category isn’t vulnerable to economic downturns. Dishes must be washed and floors must be mopped, after all.

Changing Consumer Lifestyles Brings Challenges in Cleaning Product Innovation

Despite the market’s resistance, shifting consumer lifestyles still have an effect. In order to maintain a competitive edge, consumer packaged good (CPG) firms must continually seek out cleaning product innovation to match demand and changing preferences. For instance, growing awareness about our impact upon the environment has contributed to the burgeoning green cleaning product market. But in the quest to add sustainable ingredients into existing formulations, organizations will need to ensure they maintain excellent records of past experiments and results. Otherwise, how will they know whether their new eco-friendly cleaning products work as well as existing goods?

Even with concerns about eco-friendliness, some common practicalities remain the same. Over 60% of people prioritize the performance of their household cleaning products. In fact, the importance of this trait is the reason why green cleaning products haven’t gained widespread use. They aren’t yet as effective as their non-organic counterparts. The truth of the matter is that environmental awareness, while important, ranks lower on the list of desired traits than cleaning ability.

Another characteristic that ranks high among consumers is ease of use. People don’t have much time these days so when it comes to cleaning, many want the process to be quick and efficient. Many don’t want to read an instruction manual on how to use a new cleaning product—they want to be able to pick that container off the shelf and use it immediately. That’s why cleaning wipes are great. It’s easy to pull one out, clean up a mess and then simply throw it away with little fuss.

Cleaning Product Innovation Needs to Take Regulatory Standards into Account

Even with all of these trends to use as inspiration, CPG firms still need to ensure that their newly developed products are of high quality and meet regulatory compliance. Earlier this year, federal agencies rolled out a voluntary labeling program that highlights products which meet EPA standards as being safe for families and pets.3 As a result, the new labels will encourage CPG companies to develop formulations safe for use within the home.

The process of sourcing new ingredients for safer formulations may seem daunting, but this doesn’t need to be the case. CPG firms can use digital solutions that streamline the process, allowing users to identify potential materials and test them for suitability. At the same time, they can track the materials used within their various formulations. Doing so will aid efforts to remain compliant with federal agencies and effectively manage every ingredient safely and correctly.

When a market is stable, the key to success rests with innovation or more specifically, in this case, cleaning product innovation. By responding quickly and effectively to shifting consumer demand, organizations can capitalize on opportunity and gain market advantage. In order to do so, they will need to have the ability to leverage existing data—whether it’s to glean insights from past experiments or identify new ingredients to use in formulations. With these tools in their arsenal, firms can develop new cleaning products and release them at the right time, successfully winning those all-important consumer spending dollars.

BIOVIA Formulations is an integrated digital solution that can be utilized within many industries, including CPG firms that are interested in meeting head on the challenges of cleaning product innovation. In mature sectors such as this, firms will need to effectively manage existing information and data to make informed decisions. The solution supports their efforts by giving users the ability to reference past experiments from any location at any time. It also minimizes compliance issues by incorporating a chemical management system that enables researchers to identify and source potential new ingredients. If your CPG company is interested in a solution that will streamline its R&D efforts and maintain a high pace of innovation, please contact us today to learn more.

  1. “The Dirt on Cleaning: Men Share More of the Load than You Think,” April 5, 2016, http://www.nielsen.com/us/en/press-room/2016/the-dirt-on-cleaning-men-share-more-of-the-load-than-you-think.html
  2. ” Insight: Do you know the Five Most Important Trends in the Cleaning Products Market?,” November 2013, http://www.smithersapex.com/news/2013/november/5-important-trends-in-the-cleaning-products-market
  3. “This EPA label IDs “Safer Choice” cleaning products,” April 4, 2016, https://www.edf.org/blog/2016/04/04/epa-label-ids-safer-choice-cleaning-products