Manufacturers of consumer packaged goods (CPG) are looking for ways to harness the power of information technology to improve their profitability. Chasing promises of machine learning algorithms which will offer the golden path to bottleneck-free production, companies within the industry have scrambled to fit every piece of manufacturing capital with […]
Today’s health-conscious consumer pays more attention to the ingredients used in everyday consumer packaged goods. Many people believe that all-natural materials are better for overall health and they seek out personal care products free from synthetic chemicals as a result. CPG companies should be aware of this trend and adapt their formulations to capitalize on a growing market.
Arsenic, while more infamously linked to poisons, has historically been considered an essential element for human nutrition and to have medicinal qualities, such as in the treatment of ulcers and sleeping sickness. However, in light of recent studies concerning the safety of arsenic in rice-based products, the FDA has offered draft guidance on the amount of inorganic arsenic found in infant rice cereal.
Who says consumers can’t make a difference? Increased awareness about environmental issues have affected people’s buying patterns and CPG companies are taking notice. With the growing demand for goods sourced from sustainable materials, organizations need to respond to the shifting market focus in order to remain competitive. From green laundry […]
A few decades ago, the only people who completed marathons were the most serious runners. Today, endurance events are increasingly popular among everyday athletes. Weekend warriors who once stuck to road 5Ks and leisurely bike rides are now tackling half-marathons, marathons, triathlons and cycling tours. Many of these athletes fuel […]
It seems like individuals are constantly considering changes to lifestyle as a result of evolving advice. From incorporating a new food into a diet because it’s considered healthier to switching to a different type of exercise because it’s better for the knees, there is no doubt about it—managing lifestyles can be challenging. Despite all that, however, one thing remains the same: my home must be cleaned. The same is true for other people, too. A recent global survey found that 31% of people cleaned their households every day.
Move over kale and quinoa. Consumer demand for so-called superfoods has given way to another trend this year: authentic, traditional ethnic foods and flavors. Experts say that 2016 will be characterized by a growing interest in international cuisines, condiments and spices. There are a couple of factors that contribute to this trend. One is the sustained popularity of flavors like sriracha, the now-ubiquitous hot sauce from Thailand. As sriracha becomes a staple in households and even non-Asian restaurants across the US, food companies have begun searching for the next hot flavor trend, hoping to replicate its success.
We’ve previously discussed how Millennials have transformed the CPG, food and beverage markets. From an intense focus on sustainability and eco-friendliness to an interest in a wider range of flavors, this consumer demographic has more than proven the power of their buying dollars. Now, we’re seeing their preferences affect a specific corner of the food market: snack products. Because Millennials tend to live active, on-the-go lifestyles, they don’t necessarily have time to sit down for a big meal. Instead, they often graze by eating smaller portions more frequently throughout the day. The proliferation of conveniently packaged foods on grocery stores reflects this trend. Despite their influence, however, we cannot concentrate solely on Millennials. The Baby Boomer generation remains a significant consumer base, and their overall desire for healthy-for-you products has also reached the snack food category. When combined with the Millennial preference toward foods with natural ingredients, is it any surprise that we’re witnessing a growing demand for organic food and snack products?
Today’s newspaper headlines seem to be filled with panic over one type of communicable disease followed by another. While some of the public furor may be manufactured and overhyped, the concern has driven home the importance of a basic method of disease prevention: handwashing. Many people have taken to relying on hand sanitizers in recent years. Despite its popularity, however, using hand sanitizer is not a replacement good old-fashioned handwashing. Soap is a basic CPG staple—we don’t just use it for disease-preventing handwashing; we use it to stay clean, period. Dirt, protein, fat—consumers want the ability to remove contaminants from their skin, no matter the circumstance and cause. But as any person who’s worked in a research laboratory or in the medical field can tell you, the more you cleanse your hands, the more it strips moisture from your skin in the process. When faced with the dilemma of balancing cleaning action and moisture preservation, what can CPG firms do?
Today’s CPG market faces a major challenge. Despite dollar sales of consumer-packaged goods going up, sector growth has actually been flat in recent years. If anything, inflation is the only thing countering the slide in volume sales. These difficulties shouldn’t be a surprise. We’re seeing slower than expected economic growth in multiple countries, leading to less consumer spending. What can CPG companies do in the current environment then? After all, pressures fueled by economic slowdowns aren’t the only thing they need to worry about. Increased regulatory measures have led to major changes such as removing key ingredients from popular products. Buyer preferences can shift quickly and unexpectedly, transforming trends into staples. The obvious answer is, of course, innovation. New and interesting products are what bring consumers into stores time and time again, as we’ve observed in the case of seasonal-inspired food flavors. The question, however, is how do we sustain the CPG innovation process in a market that puts the squeeze on profit margins?