For the first time since the financial crisis began in 2008, the U.S. Federal Reserve has increased short-term interest rates, citing job growth and a better economy as reasons for the change. But in terms of economic growth and employment opportunities, the good news has not lead to a mass exodus to buy luxury items. Indeed,consumers are still very much divided into two camps: survivalists and selectionists, where survivalists represent consumers who generally make less than $50,000 per year and look for cheap items. Selectionists are those who can afford to be more choosy and “select” for quality. For CPG companies, this often means that in terms of food items, beverages, household consumable products and personal care items, they must navigate two spheres of influence to maximize profits.
Things have changed for the agrochemical market. What was once a sector filled with innovative, competing products geared toward protecting crops has been leveled due to upheaval in the agricultural industry. While the industry once focused on increasing the global food supply, it has moved toward improving the quality of […]
To be a soldier in 2050, what will be required? According to researchers at the Army’s Tactical Assault Light Operator Suit program (TALOS), the wars of the future will be fought in exoskeletons while load-carrying robots accompany human soldiers on dangerous patrols. 1 But something even less familiar to us […]
Each year, almost 1.3 million people in the United States die in road crashes, with an astonishing average of 3,287 deaths each day. Unsurprisingly, a large number of these fatal accidents occur at night, and though extraneous factors such as driving speed, alcohol use and sleep deprivation contribute to the danger of driving at night, researchers do agree that “low luminance plays a major role in this effect.”
Do you remember the housing market crash of 2008? Even if you didn’t work in real estate, it was hard to miss. Not only did it make major headlines, many in-progress home renovations were put up for sale and exciting commercial projects were halted indefinitely. We were certainly thrown into […]
It looks like the soda industry is following in the footsteps of the beer industry by going local, flavorful and premium. Hardly a surprise since soda products have been experiencing a sales slump in a similar way that beer products have. In fact, the soda market has seen flagging sales […]
There’s no denying it: healthy living has pervaded all aspects of our lives: the food we eat, the products we put on our bodies, and even the clothes we wear. But there’s one area I always assumed would remain free of health concerns: junk food and candy. After all, they’re […]
Surfactants play a huge role in the commercial and industrial arenas. Since they have the ability to reduce liquid surface tension, we typically associate them with soaps and detergents. However, surfactants are also important within the cosmetic, personal care products, agrochemical and paint industries. They’re even used in oil drilling and […]
We’ve previously discussed how consumer packaged goods (CPG) companies need to adapt to shifting demographics to stay viable in today’s consumer market. The big question, however, is how. What trends can they take advantage of and use as inspiration for product innovation?
According to the website of the Holacracy parent company, HolacracyOne,1 Holacracy is “a new way of running an organization that removes power from a management hierarchy and distributes it across clear roles, which can then be executed autonomously, without a micromanaging boss.” The Benefits and Challenges of Holacracy Despite the […]