For the first time since the financial crisis began in 2008, the U.S. Federal Reserve has increased short-term interest rates, citing job growth and a better economy as reasons for the change. But in terms of economic growth and employment opportunities, the good news has not lead to a mass exodus to buy luxury items. Indeed,consumers are still very much divided into two camps: survivalists and selectionists, where survivalists represent consumers who generally make less than $50,000 per year and look for cheap items. Selectionists are those who can afford to be more choosy and “select” for quality. For CPG companies, this often means that in terms of food items, beverages, household consumable products and personal care items, they must navigate two spheres of influence to maximize profits.

Each year, almost 1.3 million people in the United States die in road crashes, with an astonishing average of 3,287 deaths each day. Unsurprisingly, a large number of these fatal accidents occur at night, and though extraneous factors such as driving speed, alcohol use and sleep deprivation contribute to the danger of driving at night, researchers do agree that “low luminance plays a major role in this effect.”

It looks like the soda industry is following in the footsteps of the beer industry by going local, flavorful and premium. Hardly a surprise since soda products have been experiencing a sales slump in a similar way that beer products have. In fact, the soda market has seen flagging sales […]

Surfactants play a huge role in the commercial and industrial arenas. Since they have the ability to reduce liquid surface tension, we typically associate them with soaps and detergents. However, surfactants are also important within the cosmetic, personal care products, agrochemical and paint industries. They’re even used in oil drilling and […]

According to the website of the Holacracy parent company, HolacracyOne,1 Holacracy is “a new way of running an organization that removes power from a management hierarchy and distributes it across clear roles, which can then be executed autonomously, without a micromanaging boss.” The Benefits and Challenges of Holacracy Despite the […]